Add a call to action, offers, and links in the cover design and description Create a well-branded Facebook cover photo and adhere to the text-on-your-cover-photo rules When you upload a cover photo and are asked to include a description, write a short blurb and add in a call to action and related links to your website, a product, an offer, a Page tab, or feature a discount code as a reward for clicking. Lots of Facebook Page visitors click on cover photos for a closer look, and this strategy is just one more little way to capture more leads.
To encourage more clicks on your cover photo, design a "button" as part of your cover design with its own call to action, e.g. Get 10% off your next purchase with us - Click Here!" Not only will people who land on your Page see this Phone Number List message, but whenever you change your cover photo, the new image will appear as an update in the news feed of your fans. If the design features a "Click here!" button to one of your offers contained within the cover photo description, you've essentially created a clickable banner ad for news feeds that a significant percentage of your fans will see.
As an example, my Facebook cover photo has featured a message to "Click here!" to receive a free download of an ebook. When viewers click the cover photo, the image description thanks them for clicking, and provides them with a link to sign up to my newsletter to receive a free ebook in return. Facebook most recently amended its rules about cover photos in July 2013. If you break the rules, Facebook has been known to remove cover photos without warning, so best stick to them. They read: