And then you know: electric is cleaner Latest Mailing Database than petrol, right? Electric is not always green The electric shared scooters, such as Felyx and GO sharing, like to present themselves as a green transporter and environmentally Latest Mailing Database friendly alternative. After all, they are electric scooters, which are also shared. Efficient use, so more environmentally friendly than if everyone had their own scooter. However? But that turns out to be different. Partly because buses have to drive around, which constantly replace the batteries. And because Latest Mailing Database users handle the shared scooters carelessly, so that they are replaced much faster than scooters owned by an individual.
Oops, not as green as the color of the Latest Mailing Database devices suggests. Felyx scooters in Amsterdam. Complaints to the Advertising Code Committee Complaints were therefore submitted to the Advertising Code Committee in 2021 about the advertisements Latest Mailing Database and expressions on the website. Both Felyx and GO used words such as 'sustainable' and 'green'. According to the Advertising Code Committee, these words Latest Mailing Database will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice.
That claim is too absolute and, according Latest Mailing Database to the Environmental Advertising Code, that is not allowed just like that. It must then be possible to prove and be very well substantiated. Also read: Sustainable communication without Latest Mailing Database greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible. How green is an electric bicycle.