In recent years, live video on social networks has become one of the favorite formats of users, and of course Facebook had to join this trend. Its streaming platform, Facebook Live , offers brands a very powerful tool to generate engagement and connect with the audience. In this guide we are going to see what it is, how it works and what it can contribute to your marketing.
Do you want to know how to include IGTV and Instagram Live in your digital marketing strategy ? Click here and download the free ebook that we have individual email list prepared for you with all the information. Facebook Live that is how to see it and use it What is Facebook Live? Facebook Live is a Facebook streaming tool that allows you to broadcast live videos on this social network, both through the computer and from mobile phones.
The broadcaster of a video can say who can see it. For brands, Facebook Live is a very useful resource to engage with your audience at key moments and events. Users can communicate with the broadcaster through reactions ("likes", "love", etc.) or with comments. Since live broadcasts easily capture the attention of users, Facebook "rewards" this type of content by enhancing its reach. In addition to using Facebook Live for commercial purposes, it is interesting to know that live broadcasts on Facebook can also be used for charitable purposes . Pages that meet Facebook's nonprofit requirements can add a "Donate" button to their live videos to help raise money for charitable causes of their own or third parties. facebook-live Why incorporate Facebook Live into your marketing strategy?