Apr 10, 2022
In General Discussions
Video marketing is the best type of branding you can choose to grow your business. However, there are other forms of content marketing, but videos are the most effective and popular. People like to watch videos. If we look at some statistics:86% of businesses use video content for marketing purposes86% of video marketers say video content has helped them drive more traffic to their website94% of video marketers say video content helps consumers better understand their product or service The most common types of video content are explainer videos, and 73% of videos created are explainer videos for marketing purposes. There has been a sea change in the SEO space and the rules of search engine algorithms due to various advancements in machine learning and AI. The two important factors to remember when optimizing websites for SEO are: Visitor Search Intent The employee data path people take to search for the website Today, more and more companies are turning to video to optimize the content of their websites. Explanatory videos are a good support for brands who wish to inform & educate their customers as soon as they arrive on their website. Explainer videos are short videos, usually 60-90 seconds long, providing a crisp and clear explanation of a product or service. In this article, we'll see how to use explainer videos to boost your website's SEO and online presence in 2021.Video Marketing Tips/Strategies to Boost SEO and Online Presence in 2021Attract more website traffic The explainer videos are entertaining and fun to watch. These keep viewers hooked to the website. If we talk about content marketing, videos have been found to get more traffic than blogs. People find videos more interesting than reading a long article. Customers prefer to learn about a brand through these animated explainer videos.