Jun 11, 2022
In General Discussions
In May, Google warned webmasters that using article marketing as a large-scale link building tactic is against its guidelines and could result in a penalty. As is Industry Email List already well known in the SEO community, Google's announcement likely signals that an algorithm update targeting manipulative guest posting is on the horizon. What counts as a manipulative guest post? For me, the most important piece of information from Google's guidelines has always been the Industry Email List recommendation to ask you, “Does this help my users? Would I be doing this if search engines didn't exist? " Guest posts that don't increase brand awareness or send referral traffic aren't worth doing except for the possibility that they'll Industry Email List positively impact your rankings. search engine. The irony of this approach is that it probably won't work for your search engine Industry Email List rankings either – at least not in the long run. I'm not saying anything that isn't common knowledge in the SEO community, but I have a feeling a lot of people in this industry are wrong. Too often I see marketers adopting unsustainable guest posting practices and telling themselves that what they are doing is legit. That's what a lot of people thought about article marketing on sites like EzineArticles back then too. ' Unrelated' mentions Bing has confirmed that they track mentions of unrelated brands and use them as a ranking signal – and a Google patent (along with observations from many SEO experts) indicates that Google can do this too. As AI begins to play a Industry Email List bigger role in rankings, it's not unreasonable to expect that "unrelated" mentions like this will start to play a bigger role in search rankings. . The tactics used to earn brand mentions are, of course, not much different from the tactics used to earn links, but since the number of people who mention Industry Email List brands is much higher than the number of people who link to them, it could provide a nice boost for smaller brands that fall below the press gain threshold.